Many websites suffer from debilitating “feature creep”, continually adding features, and unnecessary bells and whistles, that may be interesting, but distract from the main message. In most cases, a clean, but functional website, using contemporary aesthetic trends, and good, to the point copy, will be of better use the visitor.
And the web is ever-changing. The styles, techniques, and technology of the internet are constantly evolving. There are many ways to accomplish the same goals, some, simple, some complex, and with the explosion of mobile devices, having a mobile friendly, user oriented experience has never been more vital.